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Marketing Channel Management : a customer centric approach (Record no. 7581)

000 -LEADER
fixed length control field 00559pam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761995517
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali
245 ## - TITLE STATEMENT
Title Marketing Channel Management : a customer centric approach
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Sage
300 ## - PHYSICAL DESCRIPTION
Extent 187p.
365 ## - TRADE PRICE
Price amount 450.00
Price type code INR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Channel
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.1.244/contentpages/MktChaMgmt_Venugopal.pdf
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.84
b
c
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/3 2013-02-22 Niranjan Associates 450.00 005396- 19/12/2012 1 658.84 002281 2016-07-06 2016-07-06 2016-03-06 Monograph
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/3 2013-02-22 Niranjan Associates 450.00 005396- 19/12/2012   658.84 002282 2016-03-06   2016-03-06 Monograph

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