Successful product design and management toolkit / (Record no. 13325)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04961nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230829103519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211222s2019 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126564996 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5752 FRA |
| Item number | 005531 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fradin, David |
| 9 (RLIN) | 2526949 |
| 245 ## - TITLE STATEMENT | |
| Title | Successful product design and management toolkit / |
| Statement of responsibility, etc. | By David Fradin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Wiley India, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 765 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Including bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Module 1: Introduction to Successful Management of Products Topic 1.1: What Must Products Have to Succeed? Topic 1.2: History of the Management of Products? Topic 1.3: What Distinguishes Products and what is Services? Topic 1.4: Business Model and Canvas Highlight 1: Successful Management of Products in Startups Topic 1.5: Product Management Lifecycle and Framework Topic 1.6: Product Management Competencies Competencies Topic 1.7: What Makes a Customer Centric Organization? Topic 1.8: Role of Values and Vision Topic 1.9: Understanding the Customer Journey Topic 1.10: The Changing Business Environment Creating Insanely Great Customers Topic 1.11: Systems and Tools for Product Management Highlight 2: Careers in the Successful Management of Products Module 2: Product Market Strategy Topic 2.1: Building a Product Market Strategy Topic 2.2: The Value of Do Topic 2.3: How To Define A Do Topic 2.4: Information Gathering:Market Research Topic 2.5: Going to Development:Process and Innovation Topic 2.6: Discover New Markets and Market Growth Topic 2.7: Value Proposition Highlight 1: Writing Product Description Topic 2.8: Personas Topic 2.9: Market Adoption Cycles Topic 2.10: Markets and Market Segments Topic 2.11: Total Available (Addressable) Market (TAM) Topic 2.12: Target Markets Topic 2.13: Competitive Environment Topic 2.14: Product Positioning Topic 2.15: Product Roadmaps Topic 2.16: Product Portfolios Topic 2.17: Strengths, Weaknesses, Opportunities and Threats (SWOT) Topic 2.18: Penetrating Existing and New Markets Topic 2.19: Channels, Partners and Affiliates Topic 2.20: Training for Sales, Marketing, Distribution, Channels, Partners,Affiliates, Operations, Support and Service Topic 2.21: Cost and Pricing Strategy and Business Model Topic 2.22: Sales Forecasting Topic 2.23: Budgeting, Expense Control and Return-On-Investment Topic 2.24: Intellectual Property Highlight 2: The Product Market Strategy Plan Module 3: Marketing Topic 3.1: Marketing and Marketing Plan Topic 3.2: Understanding Market Differences Topic 3.3: Marketing Strategies and the 11 Ps Topic 3.4: Marketing and Generating Leads Online Topic 3.5: The Media Mix Topic 3.6: Messaging and Content Topic 3.7: Packaging, Bundling and Promotions Topic 3.8: Marketing Communications Topic 3.9: Managing Budgets, Schedules and Metrics Highlight: Developing a Marketing Plan Module 4: Business Skills Topic 4.1: Persuasive Communication Topic 4.2: Impactful Presentations Topic 4.3: Expanding Networks Topic 4.4: Negotiation and Mediation Topic 4.5: Program Management Topic 4.6: Basic Data Analysis Module 5: User Experience and User Interface Topic 5.1: User Experience in Mobile Topic 5.2: User Interface Module 6: Product Engineering Topic 6.1: Prioritization Features and Kano Analysis Topic 6.2: Product Research And Development Topic 6.3: Agile Product Development Methodologies Topic 6.4: Agile Roles and Scrum Methodology Topic 6.5: Agile Development Planning Topic 6.6: Agile Development Key Metrics Topic 6.7: Testing in Agile Product Development Topic 6.8: Importance & Types Of Product Testing Topic 6.9: Managing Beta Programs Module 7: Product Support Topic 7.1: Product Support Topic 7.2: Importance of Documentation Possible Product Ideas for Your Case Studies |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Successful Product Design and Management Toolkit covers most of these competencies. It is a comprehensive toolkit with various templates and frameworks for efficient management of products (and services) to exponentially enhance the possibilities of success. It is a necessary guide for all those involved in product success, with special attention to product managers. The book provides a hands-on tour of David’s product management lifecycle, starting from product strategy to marketing, user experience, and pricing strategy. |
| Expansion of summary note | Taken from the Publisher's Site. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Skills |
| 9 (RLIN) | 2526950 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product Engineering |
| 9 (RLIN) | 2526951 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product Market Strategy |
| 9 (RLIN) | 2526952 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product Design |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher Description and Content Page |
| Uniform Resource Identifier | https://www.wileyindia.com/foundations-in-the-successful-management-of-products-a-must-have-guide-for-todays-product-managers-and-product-teams.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pbk. | Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C3/3 | 2023-08-14 | Atlantic Publishers & Distributors Pvt Ltd | 746.50 | 1157112 - 04/08/2023 | 1 | 658.5752 FD | 005531 | 2023-09-29 | 2023-08-31 | 1 | 995.00 | 2023-08-14 | Monograph |