The Routledge companion to strategic marketing / (Record no. 12868)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04877nam a2200409 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21473976 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210311170131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210311b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020012634 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138489080 |
| Qualifying information | (hardback) |
| Terms of availability | £190.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138489097 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781351038669 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | IIMU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| 245 04 - TITLE STATEMENT | |
| Title | The Routledge companion to strategic marketing / |
| Statement of responsibility, etc. | edited by Bodo B. Schlegelmilch and Russell S. Winer. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2009 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,480 p.; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | £190.00 |
| Currency code | ₹ |
| Unit of pricing | 1 GBP = 102.10 INR |
| 490 0# - SERIES STATEMENT | |
| Series statement | Routledge companions in business, management & accounting |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I Fundamentals 1 Foundations of Strategic Marketing Rajan Varadarajan 2 Economic Foundations of Marketing Strategy J. Miguel Villas- Boas and Juanjuan Zhang PART II Customers 3 Customer Behavior and E- Commerce Ashlee Humphreys 4 An Updated Framework for Customer Relationship Management Russell S. Winer 5 Customer Journey: From Practice to Theory Patricia Harris, Harald Pol, and Gerrita Van Der Veen 6 Customer Satisfaction Ruth N. Bolton 7 Customer Experience Creation in Today’s Digital World Peter C. Verhoef PART III Competitors and Environment 8 Competitor Analysis John A. Czepiel 9 Competitive Advantage John B. Ford 10 Digital Ecosystem and Collaboration Anandhi Bharadwaj and Jinsoo Yeo 11 We UBER Yet We GOOGLE: Gaining Early- and Late- mover Advantage Gregory S. Carpenter 12 Competition and the Future of Retailing Matthew J. Robson PART IV Company 13 Global Marketing Organization Shaoming Zou 14 Allocation of Marketing Resources Venkatesh Shankar 15 Key Components of a Digital Marketing Strategy P. K. Kannan 16 Sustainable New Product Development Strategies Marius C. Claudy 17 Co- creation of Value in Service Marketing: An Approach Relevant to Managerial Decision Making Christian Gronroos 18 Designing a Corporate Innovation Strategy: The Cube Solution Christiane Prange and Bodo B. Schlegelmilch 19 Omnichannel Strategy Rajkumar Venkatesan and S. Arunachalam 20 Pricing Strategies Manish Gangwar and Vithala R. Rao 21 Mobile Payment Systems Przemyslaw Jeziorski 22 Marketing Communication Strategy in the Age of Interactive Media Charles F. Hofacker 23 Social Media Strategy Andrew T. Stephen 24 Marketing Strategy and Corporate Social Responsibility Sofia Lopez- Rodriguez and N. Craig Smith 25 International Market Entry and Expansion Nikoletta- Theofania Siamagka and Keith D. Brouthers PART V Impact of Marketing Strategy 26 Accounting for Intangible Assets: The Strategic Performance of Marketing David Stewart and Neil Morgan 27 Market Orientation and Profitability John W. Cadogan 28 Customer Lifetime Value: What, How, and Why V. Kumar and Bharath Rajan 29 Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards Nadia Abou Nabout and Sila Ada |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are, among others, from the US (Berkeley, Cornell, MIT, New York University, Texas A & M), Europe (Hanken School of Economics, INSEAD, Oxford, University of Groningen, WU Vienna) and Asia (Indian School of Business, Tongji University). The topics addressed range from economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students and practitioners"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schlegelmilch, Bodo B., |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S., |
| Relator term | editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Title | Routledge companion to strategic marketing |
| Place, publisher, and date of publication | New York, NY : Routledge, 2021. |
| International Standard Book Number | 9781351038669 |
| Record control number | (DLC) 2020012635 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher's description and Content Page |
| Uniform Resource Identifier | https://www.routledge.com/The-Routledge-Companion-to-Strategic-Marketing/Schlegelmilch-Winer/p/book/9781138489080 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| hbk. | Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C5/2 | 2021-03-10 | Segment Book Distributors | 14549.00 | 61227 - 30/12/2020 | 1 | 658.802 SBB | 005139 | 2023-12-26 | 2023-11-29 | 1 | 19399.00 | 2021-03-10 | Monograph |