Screening culture, viewing politics : (Record no. 12844)

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001 - CONTROL NUMBER
control field 2157060
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200626164407.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200626b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99021159
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780822323907 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0822323575 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0822323907 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- IIMU
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23450954
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mankekar, Purnima,
Dates associated with a name 1961-
245 10 - TITLE STATEMENT
Title Screening culture, viewing politics :
Remainder of title an ethnography of television, womanhood, and nation in postcolonial India /
Statement of responsibility, etc. Purnima Mankekar.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Durham, N.C. :
Name of publisher, distributor, etc. Duke University Press,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 429 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [395]-415) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgments ix
1. Culture Wars 1
Part 1: Fields of Power: The National Television Family
2. National Television and the “Viewing Family” 45
3. “Women-Oriented” Narratives and the New Indian Woman 104
Part II: Engendering Communities
4. Mediating Modernities: The Ramayan and the Creation of Community and Nation 165
5. Television Tales, National Narratives, and a Woman’s Rage: Multiple Interpretations of Draupadi’s “Disrobing” 224
Part III: Technologies of Violence
6. “Air Force Women Don’t Cry”: Militaristic Nationalism and Representations of Gender 259
7. Popular Narrative, the Politics of Location, and Memory 289
Epilogue: Sky Wars 335
Notes 359
Bibliography 395
Index 417
520 ## - SUMMARY, ETC.
Summary, etc. In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women’s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.
Mankekar examines both “entertainment” narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows—Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence—Mankekar dissects both the messages televised and her New Delhi subjects’ perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women’s daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs’ integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.
Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies. taken from publisher's website.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television broadcasting
General subdivision Social aspects
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television programs
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television in community development
Geographic subdivision India
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television and women
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television in politics
Geographic subdivision India.
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher's Description and Content Page
Uniform Resource Identifier https://www.dukeupress.edu/screening-culture-viewing-politics
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Monograph
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
      pbk.     Indian Institute of Management Udaipur Indian Institute of Management Udaipur A2/5 2020-06-23 20 2700.00 IN-52300 - 04/03/2020 302.23450954 005099 2022-12-30 1 3700.00 2020-06-23 Monograph

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