A Chronology of Health Care Marketing Research / (Record no. 12786)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03518 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306102740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200306b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781680836301 (pbk.) : |
| Terms of availability | $99.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8303621 |
| -- | 362.110688 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn, |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | A Chronology of Health Care Marketing Research / |
| Statement of responsibility, etc. | Dawn Iacobucci. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | now publishers Inc, |
| Date of publication, distribution, etc. | 2019. |
| Place of publication, distribution, etc. | Boston, [Massachusetts] : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 463 p. : |
| Other physical details | 1 illustration (black and white) ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | $99.00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Foundations and trends in marketing, |
| Volume/sequential designation | Vol 13, Issue 2–4, 2019. |
| International Standard Serial Number | 1555-0753 ; |
| 500 ## - GENERAL NOTE | |
| General note | "ISSN online version 1555-0761"--Page vi. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents: I. Introduction and Overview 1. Introduction to the Chronology of Health Care Marketing Research II. The Marketing Research Perspective 2. Marketing Research: Consumer Behavior—Food Purchasing and Consumption Appendices A Private Labels/Store Brands, and Category Captainship 3. Marketing Research: Consumer Behavior—Beyond (Not) Food Topics 4. Marketing Research: Pharmaceutical Firm Behavior Strategy III. The Perspective Outside of Marketing 5. Scholarship and Articles Beyond Marketing Research: Public Health, Medicine, Economics, Psychology, Organizational Studies, and Operations Research 6. Healthcare and Health Care Books IV. In Close 7. Conclusions and Future Trajectories Acknowledgements References |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of this monograph is the collection of summaries of marketing research articles reported in chapters 2 to 4, which together represent what is known in academic research at the nexus of marketing and health care. Chapters 2 to 4 do not comprise a traditional literature review but is intended as a chronological overview to serve as a database of synopses of the marketing articles that investigate issues regarding healthcare, offering a resource for scholars wishing to get acquainted with the research that has been conducted to date on a particular healthcare topic of interest. These chapters present the marketing perspective about health care – research that has been conducted by marketers. Chapters 5 and 6 contain research and writings about healthcare by scholars in other disciplines for marketers to showcase complementary points of view. Thus, chapters 2 to 4 should interest marketing academics and practitioners and may also be informative to those outside of marketing who may be unaware of the research that has been conducted in this field. Chapters 5 and 6 report from other fields and disciplines with the primary intention of providing interesting and informative coverage to marketers regarding how others approach some overlapping research topics. The second point of difference is that chapters 2 to 4 offer depth, aiming to be comprehensive in covering that which is known from marketing research in the healthcare arena, whereas chapters 5 and 6 focus on breadth and currency, sampling some representative articles to lend awareness to marketers of research conducted on healthcare issues by scholars from other disciplines. taken from Publisher's Site. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| General subdivision | Health Care. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher's Description and Content Page |
| Uniform Resource Identifier | https://nowpublishers.com/article/Details/MKT-060 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/1 | 2020-03-06 | 20 | 8502.00 | IN-12962 - 10/02/2020 | 1 | 2 | 658.8303621 | 005042 | 2021-02-12 | 2020-03-06 | 1 | 9000.00 | 2020-03-06 | Monograph |