Marketing and modernity / (Record no. 12742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02488nam a2200373 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2147531 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191209123236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191209b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98119929 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781859739969 (pbk.) : |
| Terms of availability | Amz 1340/- |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1859739911 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1859739962 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)38005341 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WAU |
| Transcribing agency | WAU |
| Modifying agency | AGX |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e-no--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.804066465 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lien, Marianne E., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing and modernity / |
| Statement of responsibility, etc. | Marianne Elisabeth Lien. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Berg, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 308 p. ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | £27.99 |
| Currency code | £ |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Explorations in anthropology |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 291-300) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufactured? How do you market a "folk-pizza"? This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer". Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Food |
| General subdivision | Marketing |
| -- | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Food industry and trade |
| Geographic subdivision | Norway |
| General subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| General subdivision | Marketing |
| -- | Case studies. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0601/98119929-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0601/98119929-d.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pbk. | Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C5/2 | 2019-12-06 | 20 | 1340.00 | IN-4426 - 26/11/2019 | 2 | 658.804066465 | 004996 | 2020-05-28 | 2020-03-20 | 1 | 2333.00 | 2019-12-06 | Monograph |