Cases in strategic marketing / (Record no. 12736)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04172nam a2200337 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12097300 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191209123850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191209b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00269587 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130863591 (hbk.) : |
| Terms of availability | Amz 2035/- |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130863599 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm43432355 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ESR |
| Transcribing agency | ESR |
| Modifying agency | DLC |
| -- | IIMU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosenthal, David W., |
| Relator term | author. |
| 245 00 - TITLE STATEMENT | |
| Title | Cases in strategic marketing / |
| Statement of responsibility, etc. | David Rosenthal, Lew G. Brown. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 610 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Case Abstracts. Cases. I. SEGMENTATION AND BUYER BEHAVIOR. 1. West Point Market. 2. Trap-ease America. 3. The Cottages Resort and Conference Center. 4. Polaroid and the Family Imaging Market. 5. Multicon, Inc. 6. Smith's Home Foods. 7. The Greensboro Housing Authority. II. INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS. 8. Sidethrusters. 9. Gillette and the Men's Shaving Market. 10. Enterprise Rent-A-Car: Selling the Dream. 11. Scotia Aqua-farms. 12. Anheuser-Busch Dominates in the 1990’s. 13. American Greetings Faces New Challenges in the 1990’s. 14. Shades of Black. 15. Supportive HomeCare: Positioning for the 1990’s. 16. Lowe's Companies, Battling Home Depot. III. INTERNATIONAL. 17. Kodak versus Fuji. 18. Ito-Yokado Company. IV. PRODUCT. 19. Verbatim Challenges 3M for Market Leadership. 20. Broderbund Software. 21. Baxter: Scientific Products Division. V. PRICE. 22. Alma Products, Inc. 23. Southwestern Ohio Steel. VI. PROMOTION. 24. Jefferson-Pilot Corporation. 25. Replacements Limited. 26. Miami University: The Redskins Name Controversy. 27. The O’Henry Hotel. VII. SUPPLY CHAIN AND DISTRIBUTION. 28. FieldPro Manufacturing Company. 29. Johnson & Quin: The Carling Printing and Graphics Decision. 30. The David J. Joseph Company: The Henderson Shredder Project. 31. Icon Acoustics: Bypassing Tradition. 32. Chemical Additives Corporation-Specialty Products Group. 33. Thai Chempest. VIII. ETHICS AND SOCIAL RESPONSIBILITY. 34. Southwestern Ohio Steel, LP: The Matworks Decision. 35. Starbucks Coffee Company: The Dorosin Issue. 36. Hoechst-Roussel Pharmaceuticals, Inc.: RU486. IX. COMPREHENSIVE CASES. 37. Intermark: Designing UNICEF's Oral Rehydration Program in Zambia. 38. Chateau des Charmes Wines, LTD. 39. Schweppes Raspberry Ginger Ale. X. APPENDICES. A. Analyzing Strategic Marketing Cases. B. Financial Analysis for Marketing Strategists. C. Presenting Marketing Cases Orally. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This casebook offers a collection of 39 real cases that are pedagogically sound, appealing to students, stimulating to teach, and on target with respect to the leading problems and issues in strategic marketing. Decision focused, peer-reviewed, and classroom tested, the cases can be taught from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve all functional areas—Target marketing and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service and satisfaction; Financial analysis; and International. Appendices cover case analysis, financial analysis, and oral presentations. Available on Custom Database. Taken from Publisher's (Pearson) Website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, Lew G., |
| Relator term | author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher's Description |
| Uniform Resource Identifier | https://www.pearson.com/us/higher-education/program/Rosenthal-Cases-in-Strategic-Marketing/PGM2817192.html?tab=overview |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Content Page |
| Uniform Resource Identifier | https://www.pearson.com/us/higher-education/program/Rosenthal-Cases-in-Strategic-Marketing/PGM2817192.html?tab=contents |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| hbk. | Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C5/1 | 2019-12-09 | 20 | 2035.00 | IN-28746 - 15/11/2019 | 1 | 658.802 | 004997 | 2023-12-14 | 2023-11-30 | 1 | 2600.00 | 2019-12-09 | Monograph |