| 000 -LEADER |
|---|
| fixed length control field |
02715nam a22003257a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20527288 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190425143032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190425b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018026327 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781633692688 (hardcover : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MH/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
MH |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Sunil, |
| Dates associated with a name |
1958- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Driving digital strategy : |
| Remainder of title |
a guide to reimagining your business / |
| Statement of responsibility, etc. |
by Sunil Gupta. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1808 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Massachusetts : |
| Name of producer, publisher, distributor, manufacturer |
Harvard Business Review Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 267 p. ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- |
| Assigning source |
Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Technological innovations. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Monograph |
