Advanced customer analytics : (Record no. 12437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03368nam a22003737a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19257484 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190124145242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180327b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016033366 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749477158 (alk. paper) : |
| Terms of availability | £29.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grigsby, Mike, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advanced customer analytics : |
| Remainder of title | targeting, valuing, segmenting and loyalty techniques / |
| Statement of responsibility, etc. | Mike Grigsby. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | New York, NY: |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2016] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 249 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | £29.99 |
| Currency code | £ |
| Unit of pricing | 1 GBP = 93.2 INR |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing science series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section - 01: Overview;Section - 02: Regression and Factor Analysis;Section - 03: Retail;Section - 04: Retail;Section - 05: Understanding and estimating demand;Section - 06: Price elasticity and discounts;Section - 07: Valuing marketing communications (marcomm);Section - 08: Forecasting future demand;Section - 09: Targeting the right customers;Section - 10: Maximizing the impact of mailing;Section - 11: The benefits of product bundling;Section - 12: Estimating time of purchase;Section - 13: Investigating the time of product purchase;Section - 14: Increasing customer lifetime value;Section - 15: Modelling counts (transactions);Section - 16: Quantifying complexity of customer behaviour;Section - 17: Designing effective loyalty programmes;Section - 18: Identifying loyal customers;Section - 19: Introduction to segmentation;Section - 20: Tools for successful segmentation;Section - 21: Drawing insights from segmentation;Section - 22: Creating targeted messages;Section - 23: RFM vs. segmentation;Section - 24: Marketing strategy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters. from the Publisher's site. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer loyalty. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Analytics. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Grigsby, Mike, author. |
| Title | Advanced customer analytics |
| Place, publisher, and date of publication | London ; Philadelphia : Kogan Page, [2016] |
| International Standard Book Number | 9780749477165 |
| Record control number | (DLC) 2016040672 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C5/3 | 2018-03-27 | The Aryas Book Centre | 2096.30 | ABC/17-18/413 - 15/03/2018 | 1 | 658.812 | 004531 | 2024-02-09 | 2024-01-23 | 1 | 2795.00 | 2019-01-24 | Monograph |