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19840204 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220210122355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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181220b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2017950469 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781784716745 : |
| Terms of availability |
£185.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
178471674X |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)on1000580829 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Description conventions |
rda |
| Modifying agency |
YDX |
| -- |
BDX |
| -- |
CLO |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.800285 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of marketing analytics : |
| Remainder of title |
methods and applications in marketing management, public policy, and litigation support / |
| Statement of responsibility, etc. |
edited by Natalie Mizik and Dominique M. Hanssens. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cheltenham, UK ; |
| -- |
Northampton, MA, USA, : |
| Name of producer, publisher, distributor, manufacturer |
Edward Elgar Publishing |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 688 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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unmediated |
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n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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volume |
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nc |
| Source |
rdacarrier |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
£185.00 |
| Currency code |
£ |
| Unit of pricing |
1 GBP = 99.40 INR |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
$ USD |
| Price amount |
$73.00 |
| Currency code |
INR |
| Unit of pricing |
1 USD = 79.10 INR |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
List of contributors; Overview of the chapters; Introduction; METHODS CHAPTERS; PART I EXPERIMENTAL DESIGNS; 1 Laboratory experimentation in marketing; 2 Field experiments; 3 Conjoint Analysis; PART II CLASSICAL ECONOMETRICS; 4 Time-series models of short-run and long-run marketing impact; 5 Panel data methods in marketing research; 6 Causal inference in marketing applications; PART III DISCRETE CHOICE MODELING; 7 Modeling choice processes in marketing; 8 Bayesian econometrics; 9 Structural models in marketing; PART IV LATENT STRUCTURE ANALYSIS; |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
10 Multivariate statistical analyses: cluster analysis, factor analysis, and multidimensional scaling; PART V MACHINE LEARNING AND BIG DATA; 11 Machine learning and marketing; 12 Big data analytics; PART VI GENERALIZATIONS AND OPTIMIZATIONS; 13 Meta analysis in marketing; 14 Marketing optimization methods; CASE STUDIES AND APPLICATIONS; PART VII CASE STUDIES AND APPLICATIONS IN MARKETING MANAGEMENT; 15 Industry applications of conjoint analysis; 16 How time series econometrics helped Inofec quantify online and offline funnel progression and reallocate marketing budgets for higher profits; |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
17 Panel data models for evaluating the effectiveness of direct-to-physician pharmaceutical marketing activities18 A nested logit model for product and transaction-type choice planning automakers' pricing and promotions; 19 Visualizing asymmetric competitive market structure in large markets; 20 User profiling in display advertising; 21 Dynamic optimization for marketing budget allocation at Bayer; PART VIII CASE STUDIES AND APPLICATIONS IN PUBLIC POLICY; 22 Consumer (mis)behavior and public policy intervention; 23 Nudging healthy choices with the 4Ps framework for behavior change; |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
24 Field experimentation: promoting environmentally friendly consumer behavior25 Regulation and online advertising markets; 26 Measuring the long-term effects of public policy: the case of narcotics use and property crime; 27 Applying structural models in a public policy context; PART IX CASE STUDIES AND APPLICATIONS IN LITIGATION SUPPORT; 28 Avoiding bias: ensuring validity and admissibility of survey evidence in litigations; 29 Experiments in litigation; 30 Conjoint analysis in litigation; 31 Conjoint analysis: applications in antitrust litigation; |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
32 Feature valuation using equilibrium conjoint analysis33 Regression analysis to evaluate harm in a breach of contract case: the Citri-Lite Company, Inc., Plaintiff v. Cott Beverages, Inc., Defendant; 34 Consumer surveys in trademark infringement litigation: FIJI vs. VITI case study; 35 Survey evidence to evaluate a marketing claim: Skye Astiana, Plaintiff v. Ben & Jerry's Homemade, Inc., Defendant; 36 Machine learning in litigation; Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case studies present thorough examples of the use of each method. The contributors featured are recognized authorities in their fields. Multidisciplinary in scope, this Handbook covers experimental methods, non-experimental methods, and their digital-era extensions. It explores topics such as classical and Bayesian econometrics, causality, machine learning, optimization, and recent advancements in conjoint analysis. This standout collection of analytical methods and application will be useful and educational for all readers, whether they are academics or practitioners in marketing, public policy, or litigation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data analytics. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mizik, Natalie, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hanssens, Dominique M., |
| Relator term |
editor. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher's Description and Content Page |
| Uniform Resource Identifier |
https://www.e-elgar.com/shop/gbp/handbook-of-marketing-analytics-9781789904208.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Monograph |
