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Marketing management / (Record no. 11966)

000 -LEADER
fixed length control field 00752nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170726144834.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170726b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185
040 ## - CATALOGING SOURCE
Transcribing agency IIMU
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi ;
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 756 pages,110 variously numbered pages :
Other physical details color illustrations ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Monograph
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type Checked out Public note Total Renewals
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C4/2 2017-07-26 The Aryas Book Centre 719.25 ABC/17-18/143 - 19/07/2017 5 658.8 004168 2019-09-26 2019-09-17 1 959.00 2017-07-26 Monograph      
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C4/2 2018-08-24 Pearson India Education Services Pvt. Ltd. 699.30 11052689 - 04/06/18 10 658.8 004578 2024-05-13 2024-05-13 2 999.00 2018-08-24 Monograph 2024-06-12 additional Supplement- Marketing Management : Indian Cases  
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C4/2 2018-08-24 Pearson India Education Services Pvt. Ltd. 699.30 11052689 - 04/06/18 10 658.8 004579 2024-04-10 2023-07-07 3 999.00 2018-08-24 Monograph   additional Supplement- Marketing Management : Indian Cases 10

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