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The Marketing Whitebook 2013-2014 : decoding diversity (Record no. 11258)

000 -LEADER
fixed length control field 00568pam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789381425053
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Datta, Prosenjit
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element BusinessWorld
245 ## - TITLE STATEMENT
Title The Marketing Whitebook 2013-2014 : decoding diversity
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. Business World
300 ## - PHYSICAL DESCRIPTION
Extent 308p.
365 ## - TRADE PRICE
Price amount 499.00
Price type code INR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.1.244/contentpages/TheMarketingWhitebook13-14_BW.pdf
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.8
b
c
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C4/2 2014-03-26 499.00 2 658.8 003035 2017-11-22 2017-11-02 2016-03-07 Monograph

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