The Rise of Brands (Record no. 11229)

000 -LEADER
fixed length control field 00436pam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781845203849
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moor, Liz
245 ## - TITLE STATEMENT
Title The Rise of Brands
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2007
Name of publisher, distributor, etc. Berg Pub.
300 ## - PHYSICAL DESCRIPTION
Extent 188p.
365 ## - TRADE PRICE
Price amount
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.1.244/contentpages/moor.pdf
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.8
b
c
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C5/5 2012-08-06 1644.00 4 1 658.827 001416 2021-01-11 2020-12-24 2016-03-07 Monograph

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