Indian Institute of Management Udaipur Library

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Brand Positioning (Record no. 11017)

000 -LEADER
fixed length control field 00392pam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070581593
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 ## - TITLE STATEMENT
Title Brand Positioning
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2011
Name of publisher, distributor, etc. Tata Mcgraw Hill
300 ## - PHYSICAL DESCRIPTION
Extent 297p.
365 ## - TRADE PRICE
Price amount
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.8
b
c
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total Renewals
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/1 2012-06-14 350.00 1 658.827 001267 2017-09-07 2017-08-24 2016-03-06 Monograph  
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/1 2012-06-14 350.00   658.827 001291 2016-03-07   2016-03-07 Monograph  
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/1 2012-06-14 350.00 1 658.827 001292 2019-12-04 2019-10-17 2016-03-07 Monograph 2
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/1 2012-06-14 350.00 1 658.827 001293 2018-07-16 2018-06-29 2016-03-07 Monograph  
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/1 2012-06-14 350.00   658.827 001294 2016-03-07   2016-03-07 Monograph  
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/1 2012-06-14 395.00   658.827 001180 2016-03-07   2016-03-07 Monograph  

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