| 000 -LEADER |
|---|
| fixed length control field |
00480pam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783540253600 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
B2B Brand Management |
| Remainder of title |
|
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Germany |
| Date of publication, distribution, etc. |
2006 |
| Name of publisher, distributor, etc. |
Springer |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi,357p. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
39.95 |
| Price type code |
EUR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business to Business Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
B2B |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
22.658.827 |
| b |
|
| c |
|
