Indian Institute of Management Udaipur Library

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Techno-Ready Marketing (Record no. 10712)

000 -LEADER
fixed length control field 00505pam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781416576631
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parasuraman, A.
245 ## - TITLE STATEMENT
Title Techno-Ready Marketing
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2001
Name of publisher, distributor, etc. Free Press
300 ## - PHYSICAL DESCRIPTION
Extent xiv,224p.
365 ## - TRADE PRICE
Price amount 17.95
Price type code USD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological Innovations- Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological Innovations
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.87
b
c
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/4 2013-07-12 1029.00 3 658.87 002548 2017-11-09 2017-10-24 2016-03-07 Monograph

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