Brand Media Strategy (Record no. 10577)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452pam a2200181 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230104747 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Antony |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Media Strategy |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2010 |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 239p. |
| 365 ## - TRADE PRICE | |
| Price amount | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://192.168.1.244/contentpages/Brand.pdf |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 22.658.8 |
| b | |
| c | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Date last checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/1 | 2012-07-26 | 20.00 | 658.827 | 001373 | 2020-03-23 | 2016-03-07 | Monograph | ||||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/1 | 2012-07-26 | 20.00 | 658.827 | 001374 | 2018-03-09 | 2016-03-07 | Monograph | 2 | 2018-02-20 | ||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/1 | 2012-07-26 | 20.00 | 658.827 | 001375 | 2018-06-04 | 2016-03-07 | Monograph | 3 | 2018-03-22 | 1 | |||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/1 | 2012-07-26 | 20.00 | 658.827 | 001376 | 2016-03-07 | 2016-03-07 | Monograph | ||||||||
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C6/1 | 2012-07-26 | 20.00 | 658.827 | 001377 | 2023-03-27 | 2016-03-07 | Monograph | 5 | 2023-03-14 |