000 -LEADER |
fixed length control field |
00514pam a2200181 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140223b2011 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788126531189 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 AAK |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
245 ## - TITLE STATEMENT |
Title |
Marketing Research |
Remainder of title |
|
250 ## - EDITION STATEMENT |
Edition statement |
10th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi |
Date of publication, distribution, etc. |
2011 |
Name of publisher, distributor, etc. |
Wiley India |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi,701p. |
365 ## - TRADE PRICE |
Price amount |
659.00 |
Price type code |
INR |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Maketing Research |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://192.168.1.244/contentpages/Marketing Research, 10th Ed_Aaker.pdf |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
22.658.83 AAK |
b |
|
c |
|