Strategic Marketing (Record no. 10116)

000 -LEADER
fixed length control field 00474pam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136028048
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mooradian, Todd A.
245 ## - TITLE STATEMENT
Title Strategic Marketing
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2011
Name of publisher, distributor, etc. Pearson
300 ## - PHYSICAL DESCRIPTION
Extent 384 p.
365 ## - TRADE PRICE
Price amount
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.1.244/contentpages/strategicmarketing915.pdf
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.8
b
c
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C5/1 2012-04-12 7750.00 3 658.802 000915 2021-11-17 2021-11-11 2016-03-07 Monograph

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