Simon, Hermann.
Manage For Profit, Not For Market Share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby. - 1st ed. - Boston, Mass. Harvard Business Review 2006 - 232 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-219) and index.
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
9781591395263 (hbk.)
2005037019
Profit.
Profit--Case studies.
Industrial management--Case studies.
658.155 , B6/4 Niranjan Associates
Manage For Profit, Not For Market Share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby. - 1st ed. - Boston, Mass. Harvard Business Review 2006 - 232 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-219) and index.
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
9781591395263 (hbk.)
2005037019
Profit.
Profit--Case studies.
Industrial management--Case studies.
658.155 , B6/4 Niranjan Associates