Katcher, Bruce Leslie, 1953-
An insider's guide to building a successful consulting practice / Bruce L. Katcher with Adam Snyder. - New York : AMACOM, c2010. - xii, 6, 253 p. ; 23 cm.
Includes bibliographical references and index.
Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.
9780814414361 (pbk.) : $18.95 0814414362
2009033306
GBB004481 bnb
015462301 Uk
Business consultants.
Consultants.
Consulting firms--Management.
New business enterprises--Management.
Success in business.
001.4330723 , A1/1 Amazon.in
An insider's guide to building a successful consulting practice / Bruce L. Katcher with Adam Snyder. - New York : AMACOM, c2010. - xii, 6, 253 p. ; 23 cm.
Includes bibliographical references and index.
Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.
9780814414361 (pbk.) : $18.95 0814414362
2009033306
GBB004481 bnb
015462301 Uk
Business consultants.
Consultants.
Consulting firms--Management.
New business enterprises--Management.
Success in business.
001.4330723 , A1/1 Amazon.in