Armstrong, Gary
Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. - 13th ed. - 667 p. : ill. ; 28 cm
Revised edition of the authors' Marketing, 2015.
Includes bibliographical references (pages 629-650) and indexes.
9781292146508 (Global Ed.-pbk.) £57.99 013414953X 9780134149530
2015044448
Marketing.
658.8 , C4/2 The Aryas Book Centre
Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. - 13th ed. - 667 p. : ill. ; 28 cm
Revised edition of the authors' Marketing, 2015.
Includes bibliographical references (pages 629-650) and indexes.
9781292146508 (Global Ed.-pbk.) £57.99 013414953X 9780134149530
2015044448
Marketing.
658.8 , C4/2 The Aryas Book Centre