Morrison, Margaret A.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. - 2nd ed. - Thousand Oaks, Calif. : SAGE, c2012. - xv, 218 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781412987240 (pbk. : alk. paper) $65.00 1412987245 (pbk. : alk. paper)
2011024469
015904055 Uk
Advertising--Research.
Marketing research--Methodology.
Qualitative research.
659.1072 , C7/1 The Aryas Book Centre
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. - 2nd ed. - Thousand Oaks, Calif. : SAGE, c2012. - xv, 218 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781412987240 (pbk. : alk. paper) $65.00 1412987245 (pbk. : alk. paper)
2011024469
015904055 Uk
Advertising--Research.
Marketing research--Methodology.
Qualitative research.
659.1072 , C7/1 The Aryas Book Centre