Einstein, Mara.,
Brands of faith : marketing religion in a commercial age / Mara Einstein. - London ; New York : Routledge, 2008. - xiv, 241 p. : ill. ; 24 cm. - Religion, media and culture series . - Religion, media, and culture series. .
Includes bibliographical references (p. [211]-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
9780415409773 (pbk. : alk. paper) 0415409772 (pbk. : alk. paper)
2007012061
GBA747174 bnb
013772545 Uk
Church marketing.
Religious institutions--Marketing.
306.6 , A3/3 The Aryas Book Centre
Brands of faith : marketing religion in a commercial age / Mara Einstein. - London ; New York : Routledge, 2008. - xiv, 241 p. : ill. ; 24 cm. - Religion, media and culture series . - Religion, media, and culture series. .
Includes bibliographical references (p. [211]-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
9780415409773 (pbk. : alk. paper) 0415409772 (pbk. : alk. paper)
2007012061
GBA747174 bnb
013772545 Uk
Church marketing.
Religious institutions--Marketing.
306.6 , A3/3 The Aryas Book Centre