Indian Institute of Management Udaipur Library catalog

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Louviere, Jordan J

Analyzing decision making : metric conjoint analysis - 1st ed. - Newbury Park Sage Publications [c1988] - 95 p. ; 22 cm.

ISBN: 9780803927575

Subjects--Topical Terms:
Consumer behavior - Mathematical models
Conjoint analysis (Marketing)
Decision making - Mathematical models

Dewey Class. No.: 658.8342 , B2/5

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