Anderson, James C.
Business Market Management (B2B) / understanding, creating, and delivering value. James C. Anderson, James A. Narus, Das Narayandas and D.V.R. Sheshadri. - 3rd ed. - New Delhi Pearson 2011 - 463p.
9788131731635
Business Management
Industrial marketing.
658.8 , C4/2 C4/2
Business Market Management (B2B) / understanding, creating, and delivering value. James C. Anderson, James A. Narus, Das Narayandas and D.V.R. Sheshadri. - 3rd ed. - New Delhi Pearson 2011 - 463p.
9788131731635
Business Management
Industrial marketing.
658.8 , C4/2 C4/2