Indian Institute of Management Udaipur Library catalog

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Berger, Jonah

Contagious : how to build word of mouth in the digital age - 1st Ed. - New Delhi Simon & Schuster 2013 - viii,244p.

ISBN: 9781471111709

Subjects--Topical Terms:
New Product Strategy
Consumer Behavior

Dewey Class. No.: 658.8342 , C6/2

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